Article about the Importance of Social Media

Social Media Training by; Jenn May

This day in age Social Media has become a base to building business and gaining exposure. What is SO COOL is it is ABSOLUTELY FREE. You cannot beat a free way of marketing. And truthfully social media is the BEST way to market bar none. You have the opportunity and possibility of reaching thousands in a short amount of time verses any other marketing option out there (Unless you are paying thousands upon thousands for internet, television and radio marketing).

Recruiting as many as I did in such a short amount of time was due to one social media site mainly. I had spent a year building myself with in that social media site and truly made myself known and “popular” before I actually promoted my opportunity. I built relationships through this social media site, I grew many friendships, started my own group which I put the work into to build members and was truly in a place where people went to me as a “Go To” person. This allowed me to bring in many friends, followers and connections which in return gave me the opportunity to recruit 61 people in only 60 days. It honestly was an AMAZING year because of the opportunities I allowed to come into place. (This is why Branding YOU and not your opportunity is a crucial part of your success.)

With that said there are 5 tasks you MUST DO when working a Social Media website:

1. Ensure your profile has information about YOU and looks professional. Stand out from the crowd. You must have a picture of you… A face shot that is professional is best. This allows you to put a face with a name, allow a connection to you and gives you a chance to build a relationship with that person. People are much more likely to add you if you have picture then if you do not. Include all the information required within the set up and make sure to add in your website links or connections on all of your profiles online.

2. You must add friends on a daily basis. Your friend list and connections are what will bring you success through any social media site. Again, going back to building relationships… this is a MUST! You will need to gain exposure through connections and friends. A “Social Buzz” if you will. Most social media websites allow you a certain amount each day. (DO NOT exceed or hit this amount each day, it is frowned upon and you could potentially lose your account on that site) You will build more relationships by adding someone with a friendly hello, a little about you and what you all have in common. In addition commenting, sending a message or making a connection through something about them on their profile is definitely a plus. If you stay consistent with this it will build a network around your profile and give you the same opportunity I had.

3. Stay consistent with updates, bulletins and comments on a daily basis. First, remember to not let the social media site you are working rule you. You must set aside the amount of time to work it each day and discipline yourself to not exceed that time, otherwise you will get sucked in and lose out on the rest of your To Do List for the day. Simply keep your friends updated through whatever the social media site has set up… an update, bulletin, post, etc. In addition, make sure to go through your friend’s updates and leave comments, support and build that connection with what they share. Remember the comments you leave others will see… so try to give support and replies that allow you to be known as a great friend to add. F.Y.I. DO NOT plaster your opportunity, product or service everywhere. You want to share information, resources and support to those around you. That will bring in many more quality connections. Yes, you can share what you do but my best piece of advice to doing this is combining true, valuable information on their journey… so for every promotion of your opportunity or product you need 5 to 10 updates that incorporate inspiration, help, value and knowledge. Then your connections will be more prone to what you are doing and sharing.

4. Join groups and build networks. Most social media sites have a group option where members are allowed to create a group and join groups. Creating a group and growing it can definitely gain you popularity on the social media site you are on… but if you do not feel comfortable with that yet just make sure you join groups and networks by simply participating in the posts and threads, adding group members as friends, giving advice and tips to those asking in posts, etc. This opens doors you never thought were possible. For example the social media website I have gained the most popularity on, I had built such a presence in the largest group in our niche I got offered ownership of this group after only a year and a half on the site. This group was over 70,000 members when I took ownership and now it is at over 86,000 members. So think of the opportunities that can come about from making your presence known within groups!

5. Last but not least… Connect your one profile back to your other social media profiles online. This will allow someone to add you everywhere. If you have blog that is connected to your other social media sites that is definitely easy enough to add the blog link and information to your profiles, if you do not have a blog just yet… just ensure your social media websites are connected to each other. For example you have a facebook profile have the links to your twitter, youtube, etc. profiles. This way you build your social proof everywhere you are online.

As you can see social media is very powerful and something you should be very open to learning how to network and build on. I personally have gained most of my knowledge from a FREE Resource I definitely recommend! This resource gives you EVERYTHING you need to know about social media and how to successfully work them to your advantage…